The UMBC Bookstore was featured on the Foreword Online blog about innovative college stores. The article describes how retailers can build a fan base on Facebook by offering contests. The UMBC Bookstore regularly offers contests, promotions, and secret sales just for Facebook and Twitter followers. Last year the store gave away books, an iPad, gift cards, a dorm refrigerator, UMBC clothing, Ravens tickets, and much more.
UMBC Bookstore Contest Featured on Foreword Online
UMBC used as an example of how to build a Facebook fan base.
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May 26, 2011 at 1:26 PM
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