A Strategic Approach to the Career Fair

Fri, 13 Feb 2026 11:47:39 -0500
102action, blog, career, careerfair, fair, internships, job, jobs, network, networking, spring, spring2026, spring2026careerandinternshipfair, umbccareerfair

Career fairs can feel overwhelming — crowded rooms, long lines, and dozens of employers all competing for your attention. But the students who get the most out of a career fair don't just show up and hope for the best. They arrive with a plan.

Here's a step-by-step strategy to help you approach the Spring Career & Internship Fair on February 18 with intention and confidence.

1. Review the Fair Directory in Advance

Before the fair, take time to explore the list of attending employers. This helps you avoid wandering aimlessly and allows you to prioritize companies that genuinely align with your interests and experience.

2. Match Your Skills to Employer Needs

As you review the directory, ask yourself: Which employers are seeking skills I already have — or want to develop? Highlight organizations whose roles match your background, coursework, or transferable skills. Choose 3-5 priority employers and 2 backup options.

3. Visit the Employer's Career Site

Next, go directly to the company's career page. Look for open roles, internships, or entry-level positions that interest you. Having a specific job in mind makes your conversation more focused and memorable.

4. Identify a Role You'd Apply For

Choose one or two positions that feel like a strong fit. Take note of the job title and basic qualifications so you can reference them confidently during your conversation at the fair. Prepare a quick 20-30 second introduction connecting your skills to the role.

5. Go to the Booth with Purpose

When you approach the employer's booth, introduce yourself and mention the role you're interested in. For example:

"I'm really interested in the [XYZ position] I saw on your website. Is there someone on your team I could speak with about it?"

This shows preparation, initiative, and genuine interest — qualities recruiters appreciate.

6. Make the Connection Personal

If you speak with a recruiter or team member, ask thoughtful questions about the role and the team. Take notes if you can, and be sure to ask for their contact information or the best way to follow up.

7. Follow Up with a Targeted Message

After the fair, send a brief follow-up email or LinkedIn message with the following:

That you met [name of recruiter] at the UMBC Career Fair

The specific role you discussed

Thank them for their time

This follow-up turns a quick conversation into a warm lead.

8. Build Momentum

While nothing is guaranteed, this strategy increases your chances of being remembered, referred, or encouraged to apply. Career fairs aren't about instant offers — they're about starting relationships that move your job search forward. And if you don't hear back, that doesn't mean you failed. Use this experience as an opportunity to refine your approach for the next fair or career-related event.

Put the Strategy into Action

Ready to try this approach for yourself? Join us at the Spring Career & Internship Fair on February 18 and put your strategy to work. Preparation plus follow-through can turn one conversation into your next opportunity.