In today’s competitive job market, it’s crucial to do all you can to catch the eye of recruiters and hiring managers. You polish your resume, enhance your LinkedIn, and build your network. But sometimes even doing all of this doesn’t feel like enough to get your foot in the door, which can be really frustrating.

You’re not alone. Right now, we’re in a period where the job search seems more difficult than ever. In fact, recent surveys claim that 70% of job seekers are unexpectedly having a more challenging time landing a position (1). There are factors like ghost jobs and applicant tracking systems that now need to be considered. It’s no wonder that job seekers are exhausted with the process, trying to figure out what to do next.

Fortunately, there’s another way to draw the attention of employers, and that’s through personal branding. Personal branding plays a pivotal role in setting yourself apart from other candidates. Your personal brand is how you present your professional identity, skills, and values to potential employers. It encompasses everything from your online presence to how you communicate during networking events or interviews.

According to a CareerBuilder survey, 70% of employers use social media to screen candidates, and 50% decide not to hire based on what they find (2). Therefore, maintaining a consistent, professional image across platforms is crucial. LinkedIn remains a top tool for building a professional brand, but platforms like X and Instagram can also highlight your personal interests and values, giving employers a holistic view of who you are.

Here are some tips on how you can curate a strong personal brand for the job market and beyond:

1. Be Consistent: Use the same profile photo and handle (where possible) across platforms to create a cohesive identity.
2. Showcase Your Expertise: Share industry-relevant content, write thoughtful posts, and engage in discussions with other thought leaders to demonstrate your knowledge.
3. Highlight Your Personality: Employers want to see your authentic self — post about your hobbies, values, or volunteer work to add a personal touch.
4. Audit Your Digital Footprint: Regularly review your social media profiles to ensure they reflect your professional brand. Remove or hide any content that may not align with the image you want to project.

For even more information, refer to the LinkedIn and branding articles in our Career Guide.  

In summary, by incorporating some of these tips, you’ll be well on your way to showcasing your personal brand, which, in turn, can increase your visibility on the job market. Need a new connection? Follow us on Instagram at @umbccareers to stay updated on our latest news and events.

(1)  https://www.aerotek.com/en/about-us/news-and-events/news/2023/12/aerotek-fall-job-seeker-survey-job-seekers-say-job-hunt-more-difficult
(2) https://resources.careerbuilder.com/employer-blog/70-of-employers-use-social-networking-sites-to-research-candidates-during-hiring-process