Name:Divya Koindala

Internship, Co-op or Research Site: Ardent Privacy

Position Title:Marketing Analyst

Major(s)/Minor(s):Information Systems

Current Class Level: Senior

Work Term: Fall 2020

Tell us about your internship, co-op, or research opportunity, including your day-to-day responsibilities.

I am a Marketing Analyst intern at a start-up IT company called Ardent Privacy and my day-to-day responsibilities go from administrative duties, like scheduling meetings, to attending international meetings with the CEO. I also use marketing tools such as Microsoft office and HubSpot for targeted marketing. In doing so, I have to make sure the right data analytics are being collected on the audience I am trying to reach out to. The outreach to major insurance and healthcare companies is important when selling the cybersecurity products that are being developed.

Describe the process of obtaining your position. When did you hear of the position and submit your application?

I found out about the position through UMBCWorks and received a call for an interview and my skills aligned with what the CEO was looking for, so I got hired. 

What have you enjoyed the most about your position or organization? 

I enjoy working directly for the CEO because, one day, I hope to be in a management position myself. It is very interesting and informational to help him out with some of his responsibilities, as well as be the voice of the product that his team is developing by being the one to sell it and reach out to the major companies.

How do you believe you have made an impact through your work?

I believe I have made an impact through my work because I work for a cybersecurity company and the private data of many consumers of major companies are at risk of being exposed now more than ever. Ardent Privacy works tirelessly to make sure that companies are following all the privacy compliance laws in place, so their businesses are not affected negatively. As well as, making sure that the unknowing consumers' information is protected. And in this age, where data breaches are such a common thing and are costing people millions of dollars as well as the invasion of their privacy, working for a cybersecurity company that is trying to prevent that is, in my opinion, making a really big impact. 

What advice would you give to another student who is seeking an internship or similar experience? 

Keep looking and keep applying! Don't give up if you don't hear back from one place or get rejected from another because these are all stepping stones to finding the job that is perfect for you. You can only grow from there. 

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