Workshop Overview

If you’ve worked in User Experience, Sales or Marketing, you’ve likely heard the word “persona”. Though it can be a complex process, persona creation is the best way to be able to get into the heads of your customers in order to provide the tools to improve lives, not just sells products.

In this workshop, we will create up to 3 data-driven personas based on internal & external research. To keep things interesting, we’re going to choose one workshop attendee’s company to workshop together so please indicate below if you’d like to be a contender!

Objective

• Understand why personas are important and get stakeholder buy-in
• Identify pain points and goals of potential & current customers/clients
• Verify assumptions with internal and external data
• Learn how to conduct in-depth research on your industry
• Use tools that can help you identify & keep track of your competitors
• Understand best practices in persona making
• Discover social media Audience Insights & other tools can enhance the persona making process
• Create data-driven personas with a provided detailed template & guide

Please Note: This workshop was designed in tandem with: Using Personas to Develop Positioning

Recent graduates and current PhD students in the Mechanical Engineering program participated in the Latin and Caribbean Consortium of Engineering Institutions annual conference in Costa Rica.

More information about the conference and our students can be found here.

 A short reflection by Shira Devorah, Women’s Center student staff.

I bought my own copy of Dirty River (even though the Women’s Center has a copy you can loan now thanks to the UMBC’s LGBTQ Faculty & Staff Association recent donation), and I’m really glad that I did. I got to underline the poetry and the words that really resonated with me. I carefully applied sticky notes to the parts I loved, the difficult areas I wanted to come back to, the short mix of music I have to check out.

Dirty River: A Queer Femme of Color Dreaming Her Way Home

Dirty River, A Queer Femme of Color Dreaming Her Way Home, by Leah Lakshmi Piepzna-Samarasinha, is a memoir, but it is also so much more. It is a story of escape, of survival, of scraping by and fighting to exist. This book is more poetry than prose. It is incredibly difficult, dealing with (trigger warning!) incest, abuse and intimate partner violence. It is also difficult because there is so so much. Leah Lakshmi Piepzna-Samarasinha feels everything so much. She discovers herself and pulls you in through all the twists and turns. 

This book explores her complicated and celebrated  identity as a queer disabled femme Sri Lankan woman of color. Each facet of herself is carefully explored, every insecurity, every  moment of triumph bursts onto the page. She will not apologize for existing, for running away, for her commitment to activism and celebrating the voices and authorship of queer people of color. She introduces us to the many complex people who hurt her, abused her, raped her and to the people who cared for her and called her family, who stuck in her life. She withers away on one page and blossoms on the next.

Her narrative is fluid, skipping from one point in time to the next. Each chapter is something a little different, a new window to peek through. You have to work through this book – you have to earn Leah Lakshmi Piepzna-Samarasinha’s story. This book is daunting and incredibly rewarding. I ask you to stick with it, because reading this book makes you feel full inside. It took me longer to read Dirty River than I had anticipated. Though there are only 232 pages, they are filled to the brim with poetry and difficulties and survival.  It is overwhelming, and it is beautiful.

Need more Leah Lakshmi Piepzna-Samarasinha in your life? Good news, she has a bunch of poetry books and  spoken word on Youtube! Even better news? She’s slated to be the keynote speaker for the 4th annual Critical Social Justice: Home coming to UMBC this October!

Her performance of Sins Invalid from 2009. Part 1  Part 2 Part 3 

This is an amazing interview she did last year on the Laura Flanders Show

Leah also has books of poetry available! Love Cake, Consensual Genocide, and Bodymap

Pick up our new copy of Dirty River, A Queer Femme of Color Dreaming Her Way Home at the Women’s Center’s lending library. And, save the date for October 25th to see her in person at UMBC at Critical Social Justice 2016! 

This short blurb is part of our Summer Reading Challenge. Check it out and happy reading!

The Mosaic and Career Center is currently seeking a Fall Paid Intern to work at least 10 hours per week.  The attachment below will connect you to the full position description.

The intern will create and help facilitate culturally-focused, interactive and fun activities targeted to the UMBC Latinx and Hispanic student community, serve as a peer advisor to student leaders, and assist with connecting Latinx and Hispanic students with staff, faculty, and alumni.  Events will be coordinated through Student Life’s Mosaic Center in collaboration with the Career Center.  The intern’s main role is to help and support Latinx and Hispanic students in building community and connections with campus leaders, accessing on/off-campus resources, and preparing for their life and career goals beyond UMBC.

This position is open to all majors and the selected intern will be paid $10 per hour or a stipend in the amount of $1200 pending satisfactory work evaluations.  The internship is for the Fall 2016 Semester with possible rehire offer for Spring 2017 pending a satisfactory final evaluation.  A minimum of 10 work hours per week are required. 

IF INTERESTED, PLEASE APPLY TO INTERN POSITION 9285287 on UMBCworks ASAP.  Position posted till filled. 

Get ready for Critical Social Justice: Home with our “What You Need to Know” series, starting with this primer on our keynote speaker Leah Lakshmi Piepzna-Samarasinha. Her lecture, titled “Body/ Land/ Home: Disability Justice, Healing Justice and Femme of Color Brilliance,” will be held on Tuesday, October 25th at 6PM in the University Center Ballroom (event details here). 

Based out of Toronto and Oakland, Leah Lakshmi Piepzna-Samarasinha is a queer, disabled femme of color poet, performer, healer, and activist of Burgher/Tamil Sri Lankan and Irish/Roma ascent. Much of Leah’s work focuses on people and conversations that are often underrepresented, including disability justice, queer and trans people of color, and abuse survivors. In addition to her award-winning books of poetry, including Bodymap, Love Cake, and Consensual Genocide, she has alsowritten a memoir titled Dirty River: A Queer Femme of Color Dreaming Her Way Home. 

“Stories create the world. Seeing stories that look like your own, that you’ve never read written down before, or that are stories you’ve never thought of before that change your whole idea of what is possible, are a big revolutionary deal.” †

art by Shira Devorah

Leah is also a co-founder and former director of Mangos With Chili, the longest-running performance art tour featuring queer and trans individuals in North America. She performs pieces with the disability justice collective Sins Invalid and is a co-director of the Toronto disability justice collective Performance/ Disability/Art.

…“[I]t was so inculcated in me that disability is this shameful story. And you know, if there’s not queer people of color space, queer people of color won’t perform. If there’s not disability space that centers queer and trans people of color, sex workers, poor people, all of the above, elders, young people, we won’t know that there’s similar stories.” †

 For more on Leah, check out:

• Her blog, Brownstargirl
• This video of her performance in Sins Invalid
• Her interview with Bitch Magazine on disability, representation, and survivorhood

Critical Social Justice: Home will be held on October 24th through 28th, 2016. Follow the CSJ blog, Facebook, and Twitter for updates on scheduled events and other news. For more information about the Critical Social Justice initiative, or if you’re organizing a related event that week that might be included on the CSJ calendar, please email mosaic@umbc.edu or womens.center@umbc.edu.