In today’s competitive job market, it’s crucial to do all you can to catch the eye of recruiters and hiring managers. You polish your resume, enhance your LinkedIn, and build your network. But sometimes even doing all of this doesn’t feel like enough to get your foot in the door, which can be really frustrating.

You’re not alone. Right now, we’re in a period where the job search seems more difficult than ever. In fact, recent surveys claim that 70% of job seekers are unexpectedly having a more challenging time landing a position (1). There are factors like ghost jobs and applicant tracking systems that now need to be considered. It’s no wonder that job seekers are exhausted with the process, trying to figure out what to do next.

Fortunately, there’s another way to draw the attention of employers, and that’s through personal branding. Personal branding plays a pivotal role in setting yourself apart from other candidates. Your personal brand is how you present your professional identity, skills, and values to potential employers. It encompasses everything from your online presence to how you communicate during networking events or interviews.

According to a CareerBuilder survey, 70% of employers use social media to screen candidates, and 50% decide not to hire based on what they find (2). Therefore, maintaining a consistent, professional image across platforms is crucial. LinkedIn remains a top tool for building a professional brand, but platforms like X and Instagram can also highlight your personal interests and values, giving employers a holistic view of who you are.

Here are some tips on how you can curate a strong personal brand for the job market and beyond:

1. Be Consistent: Use the same profile photo and handle (where possible) across platforms to create a cohesive identity.
2. Showcase Your Expertise: Share industry-relevant content, write thoughtful posts, and engage in discussions with other thought leaders to demonstrate your knowledge.
3. Highlight Your Personality: Employers want to see your authentic self — post about your hobbies, values, or volunteer work to add a personal touch.
4. Audit Your Digital Footprint: Regularly review your social media profiles to ensure they reflect your professional brand. Remove or hide any content that may not align with the image you want to project.

For even more information, refer to the LinkedIn and branding articles in our Career Guide.  

In summary, by incorporating some of these tips, you’ll be well on your way to showcasing your personal brand, which, in turn, can increase your visibility on the job market. Need a new connection? Follow us on Instagram at @umbccareers to stay updated on our latest news and events.

(1)  https://www.aerotek.com/en/about-us/news-and-events/news/2023/12/aerotek-fall-job-seeker-survey-job-seekers-say-job-hunt-more-difficult
(2) https://resources.careerbuilder.com/employer-blog/70-of-employers-use-social-networking-sites-to-research-candidates-during-hiring-process

UMBC AIChE chapter members and faculty mentors at the AIChE conference in San Diego. (Photo courtesy of Neha Raikar)

UMBC chemical engineering students excelled again at the annual meeting of the American Institute of Chemical Engineers (AIChE), held in San Diego this fall. The UMBC ChemE Jeopardy team, led by senior chemical engineering student Colin Jones, claimed third place at the national competition held during the conference; the K – 12 STEM outreach team, led by senior chemical engineering student Jemma Pryzbocki, won the top judges’ award in the high school category for designing a module to teach concepts of heat exchange; and the UMBC AIChE club won a best student chapter award.

The UMBC ChemE car team, which designed a car that starts and stops by chemical reactions, also performed respectably in a competitive field. The team was led by senior chemical engineering student Ben Welling. Several students also received individual recognitions—senior chemical engineering and biochemistry student Pavan Umashankar won a Donald F. & Mildred Topp Othmer Scholarship Award and senior Meredith Morse, chemical engineering, took third place in the student poster session in the food, pharmaceutical, and biotechnology division.

K – 12 STEM outreach team members (from left to right) Daniel Miranda, Meredith Morse, and Jemma Przybocki demonstrate their teaching module, “The Chilly Chameleon Heat Exchanger.” (Photo courtesy of Neha Raikar)

ChemE car team members (from left to right) Ben Welling (team captain), David Ni, Afrah Ahmed, Jacob Craft, and Michael Dinan prepare their car for competition. (Photo courtesy of Neha Raikar)

“The students deserve a big round of applause for all their dedication and hard work,” says Neha Raikar, a senior lecturer in the Department of Chemical, Biochemical, and Environmental Engineering (CBEE) and one of the advisors to the student AIChE chapter. 

“The chemical engineering major demands exceptional attention to detail and hard work,” says Mariajosé Castellanos, another CBEE faculty who advises the AIChE chapter. “It is truly inspiring to see our students consistently apply their skills and make a lasting mark on the national stage!”

UMBC students have achieved impressive AIChE conference success for many years running. The ChemE Jeopardy team has reached the final every year since 2020, and the K – 12 STEM outreach team, which only began competing last year, has won awards at each event. Earlier this year, the UMBC student chapter showed off their growth and talents by hosting a regional meeting of AIChE for the first time.

ChemE Jeopardy team members (from left to right) Jonathan Wu, Pavan Umashankar, Colin Jones, and Joshua Lewis take their places behind the buzzers. (Photo courtesy of Neha Raikar)

Name: Brian Temu

Pronouns: He/Him

Semester of Internship: Summer 2024

Major: Data Science

Current Class Level: Master's Student

This semester I completed a(n)...: Internship

Internship, Co-op, or Research Site (Company/Organization Name): University of Maryland, Baltimore - Institute of Genome Science

Location of the Organization (City, State): Baltimore, Maryland

Title of position: Laboratory Assistant/Data Science Intern

Tell us about your internship, co-op, or research opportunity, including your day-to-day responsibilities:
During my internship as a Laboratory Assistant at the University of Maryland, Baltimore, I was deeply involved in research focused on bacterial vaginosis (BV). My day-to-day responsibilities included a variety of tasks integral to the ongoing research efforts. One of my key roles was learning and utilizing a bioinformatics tool called antiSMASH, which was used to analyze biosynthesis gene clusters from various patient samples. This involved inputting genetic data, running analyses, and interpreting the output to identify potential biosynthetic pathways contributing to bacterial activity in BV cases.

Beyond mastering antiSMASH, I expanded my knowledge through reading bio-research papers, which helped me understand the broader context of our work and stay updated on recent scientific findings relevant to bacterial genomics and microbial interactions. I also learned to navigate and utilize the Grid, a computational framework that supported complex data analysis tasks, enhancing the efficiency of our research process.

Describe the process of obtaining your position. When did you hear of the position and submit your application?
I first learned about the opportunity during the Spring Career Fair 2024, where I had the chance to meet the University of Maryland, Baltimore (UMB) team. During our conversation, I inquired about any current open positions within their department. The team was very informative and encouraged me to express my interest via email. They provided detailed guidance on whom to contact and what information to include in my application.

What resources did you use to find your current experience?
UMBC Career Center, Career Fairs, LinkedIn, or other social media platforms.

What have you enjoyed the most about your position and organization?
I have enjoyed the collaborative environment. I was able to work with highly knowledgeable professionals in the field, and I took the opportunity to learn from their expertise.

How do you believe you have made an impact through your work?
I made an impact through my work as a Laboratory Assistant by contributing to critical research on bacterial vaginosis (BV). My use of the antiSMASH tool for analyzing biosynthesis gene clusters provided valuable insights that supported the team's understanding of BV. Learning and applying new tools like the Grid improved data processing, making our workflow more efficient.

What advice would you give to another student who is seeking an internship or similar experience?
I would advise students to prepare as early as possible and start networking with targeted companies or organizations they wish to join. Additionally, don't be afraid to send cold emails—they can open doors to valuable opportunities.

Please provide a short reflection or quote about what you liked most about your position / earning internship credit / working with the Career Center:
I enjoyed applying bioinformatics tools and learning lab techniques that enriched my understanding of microbial genetics. The Career Center’s guidance at the Spring Career Fair helped me secure this valuable opportunity.

LinkedIn is a game-changer for networking in today’s job market. With over 1 billion users from 200 countries (1), it provides the perfect space to showcase your expertise, connect with industry leaders, and discover exciting career paths. Yet, many students find themselves unsure of how to leverage the platform effectively. Don’t worry — here are some actionable tips to help you succeed on LinkedIn.

Optimize Your Profile: First impressions matter, and your profile is the gateway to connecting with potential employers and collaborators. Craft a headline and summary that highlight your goals and unique strengths — avoid generic titles like “Graduate Student.” Choose a professional photo, and include detailed work experience that aligns with your desired industry. Add relevant skills tied to each position and incorporate industry keywords to enhance your visibility in recruiter searches.

Engage with Intent: Networking on LinkedIn is more than sending connection requests. Personalize each invitation by mentioning shared interests, mutual connections, or why you admire someone’s work. Unsure how to phrase it? Tools like ChatGPT can help you craft thoughtful messages. Stay active by commenting on posts, sharing insights, and joining conversations. Consistent engagement positions you as a proactive professional and keeps you on your network’s radar.

Use Advanced Tools: LinkedIn’s “Alumni Tool” is invaluable for finding UMBC alumni in your target industries. Reach out for informational interviews — many professionals are happy to share advice. If someone doesn’t respond, don’t be discouraged; move on to the next connection. Joining professional groups and participating in discussions is another great way to expand your reach and connect with like-minded individuals.

Tailor Your Outreach: Networking is about relationship-building, not immediate job offers. Avoid directly asking for a job in your first message. Instead, focus on establishing trust and rapport. Share value, offer help when possible, and become a reliable presence in your network. Over time, this approach can position you as someone they think of when opportunities arise.

With consistency and strategy, LinkedIn can be your gateway to a strong professional network and fulfilling career opportunities. If you need help to get started, sign up for a LinkedIn appointment with the Career Center. Otherwise, check out the UMBC Alumni page on LinkedIn today and start networking.

(1)   https://www.socialpilot.co/blog/linkedin-statistics