When executed effectively, self-promotion becomes a skill that can propel you into the desired positions within your career. 

Many people feel uncomfortable at the idea of self-promotion as it may feel that you are bragging about your accomplishments and fear that people will find you arrogant. If done poorly, self-promotion can look like simple, shameless bragging. Still, it can also bring awareness to your work and the benefits of giving you more responsibility and higher positions in your career.