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10001 | ![]() | Age | <18 | |
10011 | ![]() | Age | 18-24 | |
10017 | ![]() | Age | 24-34 | |
10022 | ![]() | Age | 35-44 | |
10034 | ![]() | Age | 45-54 | |
10045 | ![]() | Age | 55+ | |
10048 | ![]() | Gender | Male | |
10059 | ![]() | Gender | Female | |
10070 | ![]() | Attended College | ||
10073 | ![]() | Employed | ||
10082 | ![]() | Children By Age Gender | Male Age 1-3 | |
10086 | ![]() | Children By Age Gender | Male Age 4-6 | |
10092 | ![]() | Children By Age Gender | Male Age 7-10 | |
10098 | ![]() | Children By Age Gender | Male Age 11-18 | |
10106 | ![]() | Children By Age Gender | Female Age 1-3 | |
10110 | ![]() | Children By Age Gender | Female Age 4-6 | |
10116 | ![]() | Children By Age Gender | Female Age 7-10 | |
10128 | ![]() | Children By Age Gender | Female Age 11-18 | |
10133 | ![]() | Children Present | ||
10140 | ![]() | Household Income | $0-$15k | |
10144 | ![]() | Household Income | $15k-$20k | |
10151 | ![]() | Household Income | $20k-$30k | |
10156 | ![]() | Household Income | $30k-$40k | |
10164 | ![]() | Household Income | $40k-$50k | |
10169 | ![]() | Household Income | $50k-$75k | |
10172 | ![]() | Household Income | $75k-$100k | |
10181 | ![]() | Household Income | $100k-$125k | |
10193 | ![]() | Household Income | $125k-$150k | |
10199 | ![]() | Household Income | $150k-$175k | |
10211 | ![]() | Household Income | $175k-$200k | |
10218 | ![]() | Household Income | $200k-$250k | |
10226 | ![]() | Household Income | $250k+ | |
10235 | ![]() | Household Marital Status | Single | |
10241 | ![]() | Household Marital Status | Married | |
20246 | ![]() | Credit Card User | ||
20252 | ![]() | Credit Card Holder | ||
20256 | ![]() | Trades Stock | ||
20260 | ![]() | Mortgage Present | ||
20267 | ![]() | Lifestyle Pays Bills Online | ||
30282 | ![]() | Political Views | Liberal | |
30293 | ![]() | Political Views | Conservative | |
30304 | ![]() | Political Contributor | ||
40311 | ![]() | Lifestyle Do It Yourself | ||
40319 | ![]() | Lifestyle Gift Giving | ||
40322 | ![]() | Lifestyle Health Diet | ||
40332 | ![]() | Lifestyle Health Fitness | ||
40336 | ![]() | High Tech | ||
40340 | ![]() | Lifestyle Seniors | ||
50343 | ![]() | Environmental Contributor | ||
50347 | ![]() | Health Contributor | ||
50358 | ![]() | Religious Contributor | ||
60363 | ![]() | Has Over 250 Online Friends | ||
60370 | ![]() | Is A Member Of Over 5 Online Sites | ||
60373 | ![]() | Is A Member Of Over 5 Social Networks | ||
60384 | ![]() | Is A Member Of Over 5 Shopping Sites | ||
60396 | ![]() | Follows Over 5000 People On Twitter | ||
60399 | ![]() | Has Over 5000 Twitter Followers | ||
60409 | ![]() | Has Over 1000 Tweets | ||
60416 | ![]() | Is An Early Adopter Of Social Media | ||
60425 | ![]() | Uses Online Widgets | ||
60428 | ![]() | Uses Twitter | ||
60439 | ![]() | Uses Facebook | ||
60451 | ![]() | Uses Linkedin | ||
60455 | ![]() | Uses Myspace | ||
60465 | ![]() | Uses Gmail | ||
60469 | ![]() | Uses Yahoo | ||
60472 | ![]() | Uses Aol | ||
60476 | ![]() | Uses Hotmail | ||
60481 | ![]() | Comcast Customer | ||
60485 | ![]() | Sbc Global Customer | ||
70489 | ![]() | Applied For Home Loan Within Last 6 Months | ||
70501 | ![]() | Bought Cell Phone Within Last 6 Months | ||
70510 | ![]() | Bought Satellite Dish Within Last 6 Months | ||
70514 | ![]() | Bought High Speed Internet Within Last 6 Months | ||
70523 | ![]() | Likely To Buy House Within Next Year | ||
70530 | ![]() | Highly Likely To Buy Cell Phone Within Next 90 Days | ||
70535 | ![]() | Highly Likely To Buy Satellite Dish Within Next 90 Days | ||
70543 | ![]() | Graduating College Within Next 6 Months | ||
70554 | ![]() | Will Be An Empty Nester Within 6 Months | ||
70560 | ![]() | Will Buy High Speed Internet Within 6 Months | ||
70572 | ![]() | Will Buy A Home Loan Within Next Year | ||
70575 | ![]() | Will Buy A Luxury Vehicle Within Next 6 Months | ||
70580 | ![]() | Will Buy 1 New Credit Card Within Next 6 Months | ||
70589 | ![]() | Leased A New Vehicle Within Last 6 Months | ||
70598 | ![]() | Highly Likely To Lease A New Vehicle Within Next 6 Months | ||
70602 | ![]() | Bought A Luxury Vehicle Within Last 6 Months | ||
70614 | ![]() | Mortgage Expiring Within Next Year | ||
70617 | ![]() | Moved Within Last 6 Months | ||
70623 | ![]() | Highly Likely To Move In Next 6 Months | ||
70632 | ![]() | Had A Child Within Last 6 Months | ||
70641 | ![]() | Changing Income In The Last 6 Months | ||
70646 | ![]() | Married Within The Last 6 Months | ||
70652 | ![]() | Single Within The Last 6 Months | ||
70663 | ![]() | Bought A Non-Luxury Vehicle Within The Last 6 Months | ||
70667 | ![]() | Highly Likely To Buy A Non-Luxury Vehicle In The Next 6 Months | ||
70679 | ![]() | Has 0 Cars In The Household | ||
70686 | ![]() | Has 1 Car In The Household | ||
70692 | ![]() | Has 2 Cars In The Household | ||
70702 | ![]() | Has 3 Or More Cars In The Household | ||
70706 | ![]() | Highly Likely To Be A Driver In Next 6 Months | ||
70716 | ![]() | Presence Of Credit Card | ||
70723 | ![]() | Highly Likely To Retire In Next Year | ||
70730 | ![]() | Listed Residential Property In The Last 90 Days | ||
70736 | ![]() | Likely To Convert As A Lead For Auto Finance | ||
70739 | ![]() | Likely To Convert As A Lead For Household Items | ||
70749 | ![]() | Likely To Convert As A Lead For A Retail Card | ||
70759 | ![]() | Likely To Convert As A Lead For A Bank Card | ||
80767 | ![]() | Animals | ||
80772 | ![]() | Animals | Pets | |
80782 | ![]() | Animals | Exotic Pets | |
80791 | ![]() | Animals | Wildlife | |
80795 | ![]() | Arts & Humanities | ||
80805 | ![]() | Arts & Humanities | Books & Literature | |
80817 | ![]() | Arts & Humanities | E-Books | |
80827 | ![]() | Arts & Humanities | Humanities | |
80837 | ![]() | Arts & Humanities | History | |
80841 | ![]() | Arts & Humanities | Myth & Folklore | |
80852 | ![]() | Arts & Humanities | Theater & Performing Arts | |
80858 | ![]() | Arts & Humanities | Visual Arts | |
80864 | ![]() | Automotive | ||
80868 | ![]() | Automotive | Custom & Performance Vehicles | |
80877 | ![]() | Automotive | Hybrid & Alternative Vehicles | |
80882 | ![]() | Automotive | Motorcycles | |
80888 | ![]() | Automotive | Trucks & SUVs | |
80895 | ![]() | Beauty & Personal Care | ||
80899 | ![]() | Beauty & Personal Care | Body Art | |
80910 | ![]() | Beauty & Personal Care | Face & Body Care | |
80914 | ![]() | Beauty & Personal Care | Fitness | |
80917 | ![]() | Business | ||
80925 | ![]() | Business | Advertising & Marketing | |
80935 | ![]() | Business | Management & Corporate Operations | |
80941 | ![]() | Business | Small Business | |
80952 | ![]() | Small Business | Home Office | |
80956 | ![]() | Computers & Electronics | ||
80959 | ![]() | Computers & Electronics | Apple | |
80969 | ![]() | Computers & Electronics | Consumer Electronics | |
80976 | ![]() | Computers & Electronics | Consumer Electronics | Handhelds & PDAs |
80980 | ![]() | Computers & Electronics | Consumer Electronics | MP3 Players |
80984 | ![]() | Computers & Electronics | Consumer Electronics | Personal Electronics |
80992 | ![]() | Computers & Electronics | Computers & Electronics | Hardware |
81004 | ![]() | Computers & Electronics | Computers & Electronics | Programming |
81009 | ![]() | Computers & Electronics | Computers & Electronics | Software |
81021 | ![]() | Computers & Electronics | Computers & Electronics | Mac |
81028 | ![]() | Computers & Electronics | Computers & Electronics | Windows |
81035 | ![]() | Entertainment | ||
81044 | ![]() | Entertainment | Adult | |
81048 | ![]() | Entertainment | Animated | |
81057 | ![]() | Entertainment | Celebrities | |
81066 | ![]() | Entertainment | Celebrities | Adam Sandler |
81069 | ![]() | Entertainment | Celebrities | Ashton Kutcher |
81079 | ![]() | Entertainment | Celebrities | Megan Fox |
81089 | ![]() | Entertainment | Celebrities | Michael Jackson |
81096 | ![]() | Entertainment | Celebrities | Vin Diesel |
81101 | ![]() | Entertainment | Celebrities | Will Smith |
81104 | ![]() | Entertainment | Clubs & Nightlife | |
81111 | ![]() | Entertainment | Comedy | |
81114 | ![]() | Entertainment | Comics & Animation | |
81121 | ![]() | Entertainment | Movies | |
81128 | ![]() | Entertainment | Movies | Action |
81135 | ![]() | Entertainment | Movies | Bollywood & Lollywood |
81144 | ![]() | Entertainment | Movies | Comedy |
81153 | ![]() | Entertainment | Movies | Horror Films |
81165 | ![]() | Entertainment | Movies | Reality |
81175 | ![]() | Entertainment | Movies | Science Fiction & Fantasy Films |
81180 | ![]() | Entertainment | Movies | Science Fiction & Fantasy Films - Twilight |
81190 | ![]() | Entertainment | Music | |
81198 | ![]() | Entertainment | Music | Alternative-Punk-Metal |
81202 | ![]() | Entertainment | Music | Classical |
81213 | ![]() | Entertainment | Music | Country & Folk |
81225 | ![]() | Entertainment | Music | Dance & Electronica |
81229 | ![]() | Entertainment | Music | Jazz & R&B |
81232 | ![]() | Entertainment | Music | Latin |
81235 | ![]() | Entertainment | Music | Lyrics & Tabs |
81243 | ![]() | Entertainment | Music | Music Art & Memorabilia |
81251 | ![]() | Entertainment | Music | Music Retailers |
81255 | ![]() | Entertainment | Music | Music Streams & Downloads |
81261 | ![]() | Entertainment | Music | Musical Instruments |
81271 | ![]() | Entertainment | Music | Reggae |
81283 | ![]() | Entertainment | Music | Rock & Pop |
81288 | ![]() | Entertainment | Music | The Beatles |
81291 | ![]() | Entertainment | Music | Urban & Hip-Hop |
81296 | ![]() | Entertainment | Music | Vocals & Show Tunes |
81306 | ![]() | Entertainment | Music | World Music |
81314 | ![]() | Entertainment | TV | |
81325 | ![]() | Entertainment | TV | Comedy |
81329 | ![]() | Entertainment | TV | Comedy - Family Guy |
81339 | ![]() | Entertainment | TV | Drama |
81346 | ![]() | Entertainment | TV | Soap Operas |
81349 | ![]() | Entertainment | TV | TV Networks |
81356 | ![]() | Food & Drink | ||
81364 | ![]() | Food & Drink | Coffee | |
81367 | ![]() | Food & Drink | Coffee | Starbucks |
81377 | ![]() | Food & Drink | Healthy | |
81385 | ![]() | Food & Drink | Pizza | |
81397 | ![]() | Food & Drink | Restaurants | |
81400 | ![]() | Food & Drink | Restaurants | Fast Food |
81408 | ![]() | Food & Drink | Restaurants | Japanese |
81412 | ![]() | Food & Drink | Snacks | |
81418 | ![]() | Food & Drink | Snacks | Candy |
81430 | ![]() | Games | ||
81442 | ![]() | Games | Gambling | |
81446 | ![]() | Games | Gambling | Poker |
81457 | ![]() | Games | Video Games | |
81463 | ![]() | Games | Video Games | Cheats & Hints |
81472 | ![]() | Games | Video Games | Online Games |
81480 | ![]() | Games | Video Games | Online Games - Farmville |
81486 | ![]() | Games | Video Games | Online Games - Mafia Wars |
81490 | ![]() | Home & Garden | Gardening | |
81493 | ![]() | Home & Garden | Home Improvement | |
81497 | ![]() | Internet | ||
81505 | ![]() | Internet | File Sharing & Hosting | |
81513 | ![]() | Internet | Online Streamers | |
81516 | ![]() | Internet | Online Streamers | Photo Sharing Consumers |
81519 | ![]() | Internet | Online Streamers | Video Sharing Consumers |
81529 | ![]() | Lifestyles | ||
81536 | ![]() | Lifestyles | Activism & Social Issues | |
81547 | ![]() | Lifestyles | Charitable & Non-profits | |
81558 | ![]() | Lifestyles | Clubs & Organizations | |
81564 | ![]() | Lifestyles | Holidays & Seasonal Events | |
81569 | ![]() | Lifestyles | Parenting & Family | |
81577 | ![]() | Lifestyles | Religion | |
81589 | ![]() | Lifestyles | Religion | Christianity |
81601 | ![]() | News & Current Events | ||
81605 | ![]() | News & Current Events | Online News | |
81609 | ![]() | News & Current Events | Business News | |
81615 | ![]() | News & Current Events | Gossip & Tabloids | |
81622 | ![]() | News & Current Events | Local News | |
81631 | ![]() | News & Current Events | Magazines | |
81639 | ![]() | News & Current Events | Newspapers | |
81649 | ![]() | News & Current Events | Politics | |
81660 | ![]() | News & Current Events | Politics | Democrat |
81668 | ![]() | News & Current Events | Politics | Democrat - Barack Obama |
81679 | ![]() | News & Current Events | Politics | Elections & Campaigns |
81683 | ![]() | News & Current Events | Politics | Republican |
81687 | ![]() | News & Current Events | Technology News | |
81697 | ![]() | Recreation | ||
81705 | ![]() | Recreation | Boating | |
81717 | ![]() | Recreation | Cycling | |
81729 | ![]() | Recreation | Equestrian | |
81735 | ![]() | Recreation | Hobbies | |
81740 | ![]() | Recreation | Hobbies | Crafts |
81746 | ![]() | Recreation | Hobbies | Paintball |
81756 | ![]() | Recreation | Hobbies | Radio Control & Modeling |
81764 | ![]() | Recreation | Outdoors | |
81768 | ![]() | Recreation | Outdoors | Fishing |
81776 | ![]() | Recreation | Outdoors | Hiking & Camping |
81788 | ![]() | Recreation | Outdoors | Hunting & Shooting |
81798 | ![]() | Recreation | Running | |
81807 | ![]() | Recreation | Surf & Swim | |
81817 | ![]() | Science | ||
81825 | ![]() | Science | Astronomy | |
81832 | ![]() | Science | Biological Sciences | |
81839 | ![]() | Science | Chemistry | |
81849 | ![]() | Science | Ecology | |
81861 | ![]() | Science | Geology | |
81868 | ![]() | Science | Mathematics | |
81877 | ![]() | Science | Physics | |
81888 | ![]() | Shopping | ||
81894 | ![]() | Shopping | Antiques & Collectibles | |
81898 | ![]() | Shopping | Apparel | |
81907 | ![]() | Shopping | Apparel | Clothing Retailers |
81911 | ![]() | Shopping | Apparel | Footwear |
81923 | ![]() | Shopping | Apparel | Lingerie & Undergarments |
81933 | ![]() | Shopping | Apparel | T-Shirts |
81942 | ![]() | Shopping | Apparel | Watches & Accessories |
81951 | ![]() | Shopping | Auctions | Auctions |
81962 | ![]() | Shopping | Flowers Gifts & Greetings | |
81970 | ![]() | Shopping | Luxury Goods | |
81979 | ![]() | Shopping | Luxury Goods | Gems & Jewelry |
81984 | ![]() | Shopping | Mass Merchants & Department Stores | |
81987 | ![]() | Shopping | Online Shopping | |
81994 | ![]() | Shopping | Online Shopping | Online Payments |
81999 | ![]() | Social Networks & Online Communities | ||
82002 | ![]() | Social Networks & Online Communities | Blogging Resources & Services | |
82006 | ![]() | Social Networks & Online Communities | Forum & Chat Providers | |
82011 | ![]() | Social Networks & Online Communities | Online Journals & Personal Sites | |
82020 | ![]() | Social Networks & Online Communities | Online Personals | |
82023 | ![]() | Social Networks & Online Communities | Social Networks | |
82029 | ![]() | Society | Military | |
82034 | ![]() | Society | Military | Veterans |
82044 | ![]() | Sports | ||
82053 | ![]() | Sports | Baseball | |
82063 | ![]() | Sports | Basketball | |
82075 | ![]() | Sports | Cheerleading | |
82086 | ![]() | Sports | Combat Sports | |
82089 | ![]() | Sports | Combat Sports | Boxing |
82098 | ![]() | Sports | Combat Sports | Martial Arts |
82109 | ![]() | Sports | Combat Sports | Wrestling |
82121 | ![]() | Sports | Cricket | |
82128 | ![]() | Sports | Extreme Sports | |
82138 | ![]() | Sports | Football | |
82148 | ![]() | Sports | Golf | |
82154 | ![]() | Sports | Gymnastics | |
82159 | ![]() | Sports | Hockey | |
82167 | ![]() | Sports | Horse & Dog Racing | |
82176 | ![]() | Sports | Motor Sports | |
82187 | ![]() | Sports | Olympics & International Competitions | |
82191 | ![]() | Sports | Racquet Sports | |
82198 | ![]() | Sports | Rugby | |
82205 | ![]() | Sports | Soccer | |
82214 | ![]() | Sports | Sporting Goods | |
82218 | ![]() | Sports | Sports Magazines | |
82230 | ![]() | Sports | Swimming | |
82234 | ![]() | Sports | Tennis | |
82245 | ![]() | Sports | Track & Field | |
82256 | ![]() | Sports | Volleyball | |
82267 | ![]() | Sports | Water Sports | |
82274 | ![]() | Sports | Winter Sports | |
82284 | ![]() | Travel | ||
82291 | ![]() | Travel | Online Booking | |
82301 | ![]() | Travel | Adventure Travel | |
82309 | ![]() | Travel | Air Travel | |
82320 | ![]() | Travel | Cruises & Charters | |
82323 | ![]() | Travel | Vacation Destinations | |
82335 | ![]() | Travel | Vacation Destinations | Australia |
82347 | ![]() | Travel | Vacation Destinations | Caribbean Islands |
82358 | ![]() | Travel | Vacation Destinations | Hawaii |
82366 | ![]() | Travel | Vacation Destinations | Hong Kong |
82373 | ![]() | Travel | Vacation Destinations | Las Vegas |
82384 | ![]() | Travel | Vacation Destinations | Mexico |
82393 | ![]() | Travel | Vacation Destinations | New York City |
82401 | ![]() | Travel | Vacation Destinations | Orlando |
82406 | ![]() | American History | ||
82416 | ![]() | Apparel | ||
82422 | ![]() | Apparel Accessory | ||
82427 | ![]() | Apparel Kids | ||
82430 | ![]() | Apparel Mens | ||
82439 | ![]() | Apparel Mens Fashion | ||
82443 | ![]() | Apparel Women | ||
82450 | ![]() | Apparel Womens Fashion | ||
82453 | ![]() | Arts Culture | ||
82459 | ![]() | Asian Ethnic Products | ||
82465 | ![]() | Auto | ||
82468 | ![]() | Auto Racing | ||
82476 | ![]() | Auto Trucks | ||
82482 | ![]() | Aviation | ||
82488 | ![]() | Bargains | ||
82492 | ![]() | Baseball | ||
82501 | ![]() | Basketball | ||
82512 | ![]() | Beauty Cosmetic | ||
82517 | ![]() | Bible | ||
82528 | ![]() | Birds | ||
82533 | ![]() | Books Nonfiction | ||
82542 | ![]() | Books Science Fiction | ||
82547 | ![]() | Business Items | ||
82557 | ![]() | Buying Books Music | ||
82568 | ![]() | Buying Clothes | ||
82574 | ![]() | Buys Books | ||
82582 | ![]() | Catalogs | ||
82585 | ![]() | Collectibles | ||
82596 | ![]() | College | ||
82599 | ![]() | Computers | ||
82602 | ![]() | Cooking | ||
82609 | ![]() | Cooking Gourmet | ||
82612 | ![]() | Crafts | ||
82615 | ![]() | Crafts Crochet | ||
82619 | ![]() | Crafts Knit | ||
82626 | ![]() | Crafts Needlepoint | ||
82631 | ![]() | Crafts Quilt | ||
82636 | ![]() | Crafts Sewing | ||
82647 | ![]() | Current Event | ||
82657 | ![]() | Equestrian | ||
82662 | ![]() | Finance Get Rich Quick | ||
82669 | ![]() | Finance Personal | ||
82681 | ![]() | Football | ||
82684 | ![]() | Gambling | ||
82689 | ![]() | Games | ||
82694 | ![]() | Gardening | ||
82704 | ![]() | Golf | ||
82712 | ![]() | Hardware Software | ||
82718 | ![]() | Health | ||
82723 | ![]() | Hispanic Ethnic Products | ||
82729 | ![]() | History | ||
82732 | ![]() | Hobbies | ||
82742 | ![]() | Hockey | ||
82751 | ![]() | Home Decor | ||
82763 | ![]() | Home Office Products | ||
82775 | ![]() | Humor | ||
82779 | ![]() | Inspirational Self Help | ||
82782 | ![]() | Internet | ||
82793 | ![]() | Internet Access | ||
82798 | ![]() | Motorcycles | ||
82804 | ![]() | Music | ||
82810 | ![]() | Ocean | ||
82813 | ![]() | Online Purchase | ||
82816 | ![]() | Outdoors | ||
82826 | ![]() | Outdoors Boat Sail | ||
82829 | ![]() | Outdoors Camp | ||
82838 | ![]() | Outdoors Fishing | ||
82844 | ![]() | Outdoors Hunt Fish | ||
82847 | ![]() | Outdoors Hunting | ||
82857 | ![]() | Pets | ||
82867 | ![]() | Pets Cats | ||
82874 | ![]() | Pets Dogs | ||
82878 | ![]() | Photo Photography | ||
82890 | ![]() | Photo Photoprocessing | ||
82895 | ![]() | Publish | ||
82904 | ![]() | Rural Farming | ||
82914 | ![]() | Science | ||
82923 | ![]() | Shop For Insurance | ||
82926 | ![]() | Shop Mortgage Other Loans | ||
82929 | ![]() | Shop Online | ||
82932 | ![]() | Shop Vehicles | ||
82938 | ![]() | Shops Online | ||
82942 | ![]() | Skiing | ||
82952 | ![]() | Soccer | ||
82962 | ![]() | Sports | ||
82968 | ![]() | Stationery | ||
82971 | ![]() | Subscribes Magazine | ||
82979 | ![]() | Sweepstakes | ||
82987 | ![]() | Tennis | ||
82994 | ![]() | Tobacco | ||
83002 | ![]() | Trade Stock | ||
83006 | ![]() | Travel | ||
83011 | ![]() | Travel Arrangements | ||
83023 | ![]() | Travel Cruise | ||
83028 | ![]() | Travel Rv | ||
83039 | ![]() | Travel Us | ||
83050 | ![]() | Tv Movies | ||
83060 | ![]() | Wildlife | ||
83071 | ![]() | Charity Donor |
Sources: WSJ Research, RapLeaf "segment" document from July, 2010
Write to the Online Journal's editors
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