REMINDER: Customer and Value Propositions Tomorrow Edmund Pendleton: Workshop on March 7, 12-1 pm ACAD/THTR 139

Join us tomorrow during your free hour to talk about target markets and understanding your customers with Edmund Pendleton. 

Mark your calendar for  March 7th from 12 - 1:00 pm in entreSpace, located in ACAD/ THTR, room 139. We can't wait to see you there!


Event Description:

This workshop will show you how to properly identify and pick the best
customer segments to go after -  whether you are selling to consumers or
businesses. It will help you understand the impact of “market type” on
your entry strategy, and teach you how to understand the various
motivations in a purchase decision. Learn how to identify important customer problems or needs, and how to test your “value propositions” for all stakeholders in the purchase decision. You will be introduced to some of the key tenants of “Lean Startup” methodology, specifically the fundamentals of customer discovery and business model generation.


About Edmund:

Edmund is a technology entrepreneur, angel investor, and startup mentor. He co-founded a technology company that developed and sold a high accuracy “indoor GPS” system for aerospace and other industrial applications, which was ultimately acquired by Nikon Corporation. He earned an S.M. in Management from the Sloan School of Management at MIT, and an S.M. in Civil Engineering from MIT. He also holds a B.S. in Physics & Mathematics from the College of William and Mary, graduated as a member of Phi Beta Kappa, and served as a Rotary Foundation Scholar in New Zealand.


Edmund is currently the Director of the DC I-Corps program, which is administered by the Maryland Technology Enterprise Institute (Mtech) within the Clark School of Engineering at the University of Maryland. He is a certified NSF I-Corps instructor, acts as the Lead Instructor for national and regional teaching teams, and has led efforts to provide similar training to the National Institutes of Health (NIH) and NSF SBIR programs. He has led many regional courses in the mid-Atlantic region, and has also trained international teams. In these various roles, he has provided innovation and entrepreneurship training to over 800 teams and companies. He also serves as the Assistant National Faculty Director for NSF. In this role, he helps to identify and develop new faculty for the program, and he has trained over 30 national and regional I‑Corps instructors and adjuncts.



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If you go to UMBC, you know there are three rules to never break:

1) Never leave your parking spot unless you absolutely HAVE to because there is NO chance you'll find another.

2) You can't speak your native language anywhere on campus to talk about people because someone will understand you.

3) Never set yourself up to be standing at the Starbucks line between 10 am - 1 pm because there are 50 plus people trying to get a coffee fix and you'll never make it to class on time.

 

Enter: Joseph Hyman, UMBC Mechanical Engineering major of 2011, and certified coffee fanatic.

Now, how exactly does one become a certified coffee fanatic? You probably think that's just a flowery title to make this article sound cool. No, Joseph Hyman is actually a certified coffee fanatic, so much so that he and his team have created the next revolutionary coffee related device, right next to the K-cup. 

After a Kick-starter campaign with over 700 supporters and and $85,000 in Crowdfunding Pledges, Joseph has answered all of our hot-beverage prayers. 

Meet MoJoe Brewing Co., one of the only companies that sell a portable coffee mug and coffee maker in one. It gets better; not only does this cup make coffee anywhere you go, it looks exactly like a regular coffee mug, and it fits in your car's cup holder so it's not inconvenient at all.

But wait, it gets even better. MoJoe's cup can be charged in your car, an outlet, and even with a rechargeable battery! It's more convenient than charging your phone. The cup is filled with any kind of water, and will heat it up to more than 195 degrees Fahrenheit so your hot cup of afternoon java isn't compromised just because you're busy.   

MoJoe comes in 9 different color assortments for your taste,  and takes ground coffee as well as coffee packets for convenience.

Joseph works with Ezekail Kolajo and Jingrui Wang, both UMBC students/former students. With no business experience to work with, Joseph and his team used the support and resources of the Alex Brown Center to guide his way through the start up. In fact, you may even recognize him from our Entrepreneurship Panel a year ago. He's been featured on Huffington Post, Mashable, and the Baltimore Business Journal, and his product hasn't even officially launched yet. After seeing this start up through, Joseph says, "It makes the sleepless nights worth it".

We always knew UMBC alumni were smart, but they just stole our hearts too.                           

If you're interested in MoJoe's product, click here. To read the original article, click here. 

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We're excited to be kicking off our Spring Entrepreneurship Workshop Series! Come join us for a discussion with Edmund Pendleton in one week and listen to his tips on finding and understanding your market. Spend your free hour with us and walk away with a whole new understanding of who your customers really are and what they want.


Mark your calendar for  March 7th from 12 - 1:00 pm in entreSpace, located in ACAD/ THTR, room 139. We can't wait to see you there!


Event Description:

This workshop will show you how to properly identify and pick the best
customer segments to go after -  whether you are selling to consumers or
businesses. It will help you understand the impact of “market type” on
your entry strategy, and teach you how to understand the various
motivations in a purchase decision. Learn how to identify important customer problems or needs, and how to test your “value propositions” for all stakeholders in the purchase decision. You will be introduced to some of the key tenants of “Lean Startup” methodology, specifically the fundamentals of customer discovery and business model generation.


About Edmund:

Edmund is a technology entrepreneur, angel investor, and startup mentor. He co-founded a technology company that developed and sold a high accuracy “indoor GPS” system for aerospace and other industrial applications, which was ultimately acquired by Nikon Corporation. He earned an S.M. in Management from the Sloan School of Management at MIT, and an S.M. in Civil Engineering from MIT. He also holds a B.S. in Physics & Mathematics from the College of William and Mary, graduated as a member of Phi Beta Kappa, and served as a Rotary Foundation Scholar in New Zealand.


Edmund is currently the Director of the DC I-Corps program, which is administered by the Maryland Technology Enterprise Institute (Mtech) within the Clark School of Engineering at the University of Maryland. He is a certified NSF I-Corps instructor, acts as the Lead Instructor for national and regional teaching teams, and has led efforts to provide similar training to the National Institutes of Health (NIH) and NSF SBIR programs. He has led many regional courses in the mid-Atlantic region, and has also trained international teams. In these various roles, he has provided innovation and entrepreneurship training to over 800 teams and companies. He also serves as the Assistant National Faculty Director for NSF. In this role, he helps to identify and develop new faculty for the program, and he has trained over 30 national and regional I‑Corps instructors and adjuncts.



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Reminder that the first Speaker Series and event of the semester is tomorrow, Wednesday March 2 during free-hour. We look forward to seeing you there!

You hear a lot about the Start-Up process, but how do successful people make it happen?  Get the real scoop from Greg Vetter whose products can be found on the shelves of Costco, Whole Foods and others.

Join us tomorrow, March 2, from 12 – 1 pm in University Center 310 to hear Greg talk about his experiences creating and building his company, Tessemae’s All Natural, and how he made it onto Inc’s 35 under 35 list!


Event Description: 

Come listen to Greg discuss his unique story in becoming the fastest growing condiment company in the United States and the various difficulties he went through to achieve this. This includes start up funding, specifically the economic challenges Tessemae's All Natural faced during their initial commencement and the methods they employed to overcome them. Greg will also discuss creating a viable company culture and behavior, and how fundamental these two things are in building a flourishing company. Lastly, he will focus on how to create a socially conscious brand; specifically how he made his company and products strongly appeal to consumers moving towards healthier diets and seeking "all natural products".

 

About Greg:

Greg is the founder and oldest of the three brothers running Tessemae's All Natural. In the span of five years, Tessemae's has become the No. 1 selling fresh condiment company in Whole Foods, Safeway, and Costco. Along with growing success at the register, Greg and his brothers recently were recognized in Inc's "35 Under 35" list for 2015 and won the Readers' Choice Award for top entrepreneurial company in 2014. Greg and Tessemae's are regarded as the leading instigators in the clean eating movement.

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