Professional Development Webinar Series

Fri, 30 Aug 2024 13:47:39 -0400
age, aging, business, corporate, development, esas, event, gerontology, impact, october, panel, professional, speakers, umbc, webinar

Corporate Gerontology: Exploring Gerontologist’s Impact in Business

Date: Tuesday October 1st

Time: 1:00pm EST

Gerontologists are catalysts for business success in an aging world. Let’s explore their impact together!

As the population ages, businesses find themselves at a crossroads—facing both unprecedented opportunities and unique challenges. Innovative solutions are required to meet the needs and preferences of all our customers. At The Hartford and Wells Fargo Advisors, we have tapped into the expertise of gerontologists to grow our market and create products and services. To meet our needs as we all age, industries across America need to realize the value gerontologists bring. During this presentation we will:

Discuss how our companies utilize gerontologists in their strategies and product development

Explore two case studies where our skill sets empowered our business to achieve in the market

Analyze job offerings to identify opportunities for employment in for-profit industries

Panel

Christi Vrban, Corporate Gerontologist, The Hartford

Rodnee Warr, MA, Executive Director – Elder Client Initiatives, Wells Fargo Advisors

Sarah Whitmarsh, MA, Vice President of Member Engagement, LeadingAge Washington (Moderator)

Register Here!

https://www.geron.org/News-Events/Event-Info/sessionaltcd/CORPGERONOCT1

This webinar is free, but space is limited. Pre-registration is required through the registration link provided. Please contact ESPO at espo@geron.org for any questions or further information. After registering, you will receive a confirmation email containing additional information about joining the webinar.

Speaker Bios

Christi Vrban, Corporate Gerontologist

Christi Vrban leads The Hartford Center for Mature Market Excellence’s industry-leading mature market education programs. She is responsible for the development, delivery, and measurement of the Center’s core curriculum, utilizing multiple formats and platforms to achieve optimal learning outcomes. Christi brings her 18 years of instructional design experience and is highly skilled in producing media-rich, interactive gerontology learning courses. Christi also founded and leads The Hartford’s Working Caregivers of Older Adults community, established out of her experience of caring for her parents; this group supports employees who are providing care at various stages while working. Christi is completing her M.A. in Gerontology at USC’s Leonard Davis School of Gerontology and recently spoke at American Society of Aging’s On Aging 2024 Conference.

Rodnée Warr, Gerontologist and Executive Director

Rodnée Warr leads the Elder Client Initiatives area within Wells Fargo’s Wealth & Investment Management (WIM). Rodnée brings over 20 years of experience leading teams in legal, risk and compliance to help mitigate risks of fraud and scams among older adults. She has a master’s degree in Gerontology, providing her with unique knowledge of the psychological, sociological, and financial aspects of aging.

Currently Rodnée leads a team who provides guidance on elder and vulnerable financial exploitation and diminished capacity to Wells Fargo Advisors and Wealth Investment Management relationship managers. Her aim is to equip all Wells Fargo employees in the various business lines with the knowledge and skills to serve mature customers more effectively. Each year through her innovative curriculum, thousands of Wells Fargo employees participate in training and other programs that equip them with the knowledge and skills to serve mature customers more effectively, while enhancing employee satisfaction.

Rodnée believes that older adults are not necessarily more gullible than younger individuals, it is just that they can be retired and have more time on their hands, so they are able to entertain a conversation with scam artists. Her work includes developing and conducting specialized training tools such videos, pamphlets, brochures to directly educate consumers on elder financial exploitation and scams and how they can protect themselves.

Rodnée has presented at national events: US Treasures Conference, National Indian Council on Aging Elders Conference, North American Securities Administrators Association, Upper Midwest ACH Association and American Society on Aging.

In the broader community, Rodnée is a consultant and member for such organizations:

Coalition for Justice for Elder & Disabled Adults of Missouri.

Saint Louis City Multi-Disciplinary Team for Elder Abuse.

California A Team.

National Adult Protective Services Scam Forum.

FINRA Senior Investor Roundtable.

SIFMA Senior Investor Protection Forum.

Saint Louis Area Agency on Aging.

This webinar is organized by GSA’s Emerging Scholars and Professional Organization (ESPO).