We have all heard that we need to have an elevator speech ready to answer the question “what do you do?”, but many of us find it hard in the moment to articulate what we do in a sound bite. Let’s think instead of creating our own personal brand; something that we will be known for. Then let’s go beyond the standard ideas of networking and explore ways to become involved in our work communities. Finally, we will explore ways in which we can all be influential. Everyone has influence, whether we recognize it as such, so let’s tap into those influence pathways to stand out from the crowd and further our career.