Successful innovations are achieved when people work together. This seminar introduces students to business concepts through collaboration and practical application including a group project to research a company business model that benefits society. Cultural dimensions affect the way companies promote products and services internationally. In this context, we also examine how social media influences consumer perceptions and organizational change. Students learn theories in business communication, corporate culture, ethics, and decision making. The leadership skills acquired in this course are part of the foundation to any discipline.