Reminder: Survey for latest logo concepts

Thu, 13 Dec 2018 10:10:54 -0500

As a reminder, if you have not done so, please take a moment to tell us what you think about the latest logo concepts in our brief survey. The last day to participate is Thursday, December 13.

To all those who have already responded, thank you for your thoughts and feedback.

Tell us what you think »

After 18 months of feedback from students, faculty, staff, and alumni through focus groups, retreats, meetings, and surveys, we’re almost ready to finalize our new graphic identity as part of a larger University-wide branding initiative.

We analyzed more than 5,000 responses to the September survey, and found strong support for the shield design and some support for, but many issues with, the circle design. In response, we’ve adapted and added a few elements, including fresh typography and incorporation of the True Grit statue as an option. (Note that, as before, the Athletics Retriever logo will remain available for Athletics and other spirit activities.)

Lisa Akchin, Associate Vice President, Engagement