ENTR 320:Entrepreneurial Marketing gets a new instructor

Wed, 12 Nov 2014 16:36:49 -0500
abce, altscher, entr320, entrepreneurial, handteq, marketing, umbcentrs

Marketing is one of those entrepreneurial skills you are going to have to develop, or at the very least know enough about to hire someone who knows more than you.

We are happy to announce that the class is back for it's third consecutive Spring. I can personally tell you that it was an amazing class (I took the first one, taught by Greg Cangialosi). I heard a lot of great things about the class taught last Spring by Jason Pappas.

This coming semester we welcome Aaron Altscher. For those that were able to make it out earlier this semester, he was one of our Entrepreneurial Speakers. His talk, "Crab cakes and Tech Startups - That's what Maryland does best" was a huge success.

This course arms student entrepreneurs with an overview and understanding of the new media and marketing landscape. New media have fundamentally changed the way that all businesses approach marketing. Students in this course can expect to develop a high level understanding of the planning and execution of messaging and engagement within new marketing media. This course will include a combination of both individual and team based projects, (such as blogs, pod casts, and E-mail newsletters).

GET TO KNOW AARON ALTSCHER

His current company, Handteq, provides backend software to get property management companies and communities on the web, and builds mobile applications that expedite workflow.

Here's some more information about Aaron's past experiences:

CEO Endurance Media

Managing Director, RateMyTeachers.com

Adjunct Faculty, Loyola University

Maryland - Sellinger Business School MBA Program

Faculty, Howard Community College - Entrepreneurship and Business Department

Educational background:

MBA, University of Mary Washington

B.S., University of Mary Washington

Awards/Memberships:

Awarded 2013 Grant from Baltimore City's Mayor SRB for Innovative Techology Solution for City Parks

Cast NBC's "The Apprentice"

Howard Community College Teacher of the Year Award

Mary Washington Board of Directors - Athletic Program

The class is scheduled for Tuesdays, 4:30 - 7:00 in Physics 107 for the 2015 Spring semester. To make it even easier for you, the 4 digit class code is 7001.

You will have had to taken ENTR 200 (5766) and ENTR 201 (5767) ...but you should take those anyway. Both are being offered in the spring as well.

I bet, with your help, we can fill all three classes. Make it happen.