Name:Alec Hanock
Internship, Co-op or Research Site:
Under Armour
Position Title:
Entertainment Marketing Intern
Major(s)/Minor(s):B.A.
Media & Communications Studies, Minors in Entrepreneurship and American
Studies
Expected Graduation Year: May
2016
Briefly describe
your internship, co-op, or research opportunity, including your
day-to-day tasks, responsibilities, and assignments.
I work as a paid intern in the Entertainment department of Under
Armour at the corporate offices in Locust Point. I work a lot with the
celebrities and VIP clients who wear and support the brand to spread awareness
throughout the entertainment industry. I coordinate with their managers and
assistants about what sizes our clients wear, as well as put together orders
for them to be shipped out and then follow up with them via social media
postings. Our goal as the entertainment sector is to promote UA as a lifestyle
and not just a brand of workout clothes. We cater to major influencers in
the entertainment industry and not only does that drive revenue for us, but it
markets UA as a highly sought after athletic clothing company.
Describe the
process of obtaining your internship, research, or co-op opportunity.
Over the summer, I talked with my internship advisor, Kacie
Lawrence, about the Under Armour Communications Internship posted on UMBCworks
and we worked on my resume and cover letter together. I was fortunate enough to
make it through the interview process and into the final few candidates.
Unfortunately, the UA Communications department decided to pass on me, but they
felt I would be a good fit in the company and recommended me to the
Entertainment department who still needed an intern. Thankfully they didn't
pass on me the second time around.
What have you
enjoyed the most about your position or organization/company?
It's a team aspect here at Under Armour and everyone has a role to
fill. Being the only intern has been a challenge that I have been excited to
take on. It's a fun place to work, and I enjoy being able to work on so many
different projects every day. Being a college hockey player, I feel that I live
the Under Armour lifestyle because there are so many former college athletes
who work here. You can feel the energy and passion for the brand as soon as you
step through the doors. It's a pretty cool thing to see all of the different
departments working together to make this the best athletic brand it can be.
Plus the discount and perks aren’t too bad either.
How do you
believe you have made an impact through your work?
I approach every day of work with the same focus and passion that
I approach a hockey game. I believe my attention to detail and overall work
ethic have set me apart from the other candidates who were applying for my
position. I feel grateful every day I come to the office, and I just do
everything I can to better myself as an employee to help push this company to
success.
What advice would
you give to another student who is seeking an internship or similar experience?
I would just tell them to never give up if you really want a
position. I applied for an Under Armour internship last year and didn't get
chosen, I applied for a Communications internship and didn't get chosen, but
that relentless passion and want to succeed landed me in this position and I
believe it's better than the previous ones I had applied for and I get to work
with some of the greatest people in this company. If you want something bad
enough and work hard enough, people will notice.
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