Ethnographic Techniques for Engineering Managers
ASEM Interactive Workshop
Thursday, September 30, 2021 · 11 AM - 12:30 PM
As an Engineering Manager, are you spending a lot of time listening to the voice of the customer and yet still not quite hitting the mark? In this highly interactive 90-minute webinar you'll take the first steps towards changing that. You'll learn how to embrace an ethnographic mindset towards how people interact with objects and you'll develop questioning skills to help uncover the unarticulated user needs that a customer can't easily tell you. Come along and have some fun with these skills and meeting other people in the same situation as you. (ASEM)