"...THE RESPONSIBILITY FOR unconsidered consequences is a complex problem. Take social media. Right now, the original inventors of platforms —Zuckerberg, Jack Dorsey (Twitter), Chad Hurley (YouTube)—can’t be held responsible for the content that users choose to post. But they should be liable for any content that algorithms they write and employ spread and promote. Regulation can’t force people to use a product or service in a responsible way. But entrepreneurs should be held responsible for structural and design decisions they make that either protect or violate the best interests of users, and society overall. Tim Berners Lee, the inventor of the internet, published a letter on the 30th anniversary of the World Wide Web in which he pointed to the “unintended negative consequences” of the web’s design, including “perverse incentives” from ad-based business models that many tech giants like Google and Facebook use, which reward “clickbait and the viral spread of misinformation.” As unanticipated consequences become apparent, it’s up to entrepreneurs to implement, upgrade, or completely rethink the business models and structural mechanisms they have in place to reduce the negative impacts." (Wired, 24 May 2022)