There are two ways to access your analytics dashboard-
1. Visit umbc.edu/go/webdash
2. Login to your sites dashboard, and look in the "At a Glance" box. Click on the "Analytics" link:
Once you're in, you can select your domain using the forms at the top.
Start typing in your sites URL in the box that says "Select Website Subdomain." When you see your URL come up, hover your mouse over it and an "only" button will appear. Click on it to display analytics from only your site.
You may also select a specific date range to display data from. Once you fill out these two items, the data will populate below.
This info can be used to gain a sense of who your audience is, where they're coming from, and what content is most or least important to them.
*Do note that "Average Session Duration" is one data point that isn't always the most accurate because people sometimes leave tabs open on their browser that they aren't actively viewing.
All the other data points are certainly useful to look at, such as New or Returning Users, Page Views, Demographics, Audience Geographics, Traffic Trends, Traffic Source, etc...
All the other data points are certainly useful to look at, such as New or Returning Users, Page Views, Demographics, Audience Geographics, Traffic Trends, Traffic Source, etc...
