The Neuroscience of Haptics

Wednesday, February 27, 2019 | 6:00 – 8:00 pm

Price Modern | 2604 Sisson Street | Baltimore, MD 21211

How many times have you received a slick business card, a beautiful invitation, or fancy marketing piece?

Have those pieces left you intrigued, surprised, or impressed?

Has the look and the feel of that piece influenced your decision or your perception of the person who gave it to you?

More than half the human brain is devoted to processing sensory experiences. Touch, in particular, is an important part of the communication process. The way we understand and interpret the world is fundamentally rooted in our physical bodies. So, how things feel drives our thoughts and behaviors, influence our comprehension and retention of information, and profoundly shapes our emotional connections. As communicators, we need to understand the role this plays with our audience in order to make a lasting impact.