Name:Aubrey Livi
Internship, Co-op or Research Site: Brinkbit Inc.
Position Title: Marketing Strategy Intern
Major(s)/Minor(s):Sociology/Economics
Work Term:Summer 2018
Tell us about your internship, co-op, or research opportunity, including your day-to-day responsibilities.
My Marketing Strategy Internship was with Brinkbit, a software service provider who specializes in game development. It's an exciting field to be a marketer in as competition is fierce, niche positioning is key, and the core technologies are a rapidly shifting landscape. My responsibilities in that role included researching and preparing reports on user acquisition strategies for competing brands, planning and implementing acquisition campaigns for sales, analyzing the effectiveness of completed campaigns to refine future efforts, and writing editorial content and creating graphics and animations for social media marketing and branding purposes.
Describe the process of obtaining your position. When did you hear of the position and submit your application?
This was actually my second semester interning with this company; I was honored to be invited back to work with them again.
What have you enjoyed the most about your position or organization?
Because the company is small, I had a large degree of creative freedom and direct influence on company strategy. This allowed me to gain the hands-on experience that will be necessary to jump-start my career.
How do you believe you have made an impact through your work?
Marketing and strategic branding is extremely important, especially in a buyer's market. It has been my pleasure to help Brinkbit position itself in such a way that it appeals directly to its target market without excluding more general sales.
What advice would you give to another student who is seeking an internship or similar experience?
Network! "It's not what you know, it's who you know," is an accurate adage.
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