Baby Boomers, who revolutionized youth, are now aging. This course uses multiple media to examine Boomers’ historical, cultural, and socioeconomic experiences to see why Boomers will challenge stereotypes about aging. Implications of this demographic wave for the creation of a new social and entrepreneurial landscape are discussed. Students will apply this multidimensional analysis to past and future cohorts to understand the revolutionary nature of why aging is not what it used to be, and what this means to each of us.